Making Lasting Impressions
In July 2002, Outdoor Advertising Magazine reported that "studies conducted by the Transportation Council of America (TCA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums." The magazine also mentioned that "there is a greater need by advertisers to more accurately target a message to an increasingly mobile demographic target."
No other form of local advertising can reach as many people at such a low rater per thousand, wich means you can reach on average over 150,000 people over a week for less than ½ cent per person.
Based on a conservative estimate of 120,000 impressions in a 10-hour day, the CPM rate for mobile outdoor is less than $6.00!
-Richard A. Stanley Consulting