Making Lasting Impressions

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In July 2002, Outdoor Advertising Magazine reported that "studies conducted by the Transportation Council of America (TCA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums." The magazine also mentioned that "there is a greater need by advertisers to more accurately target a message to an increasingly mobile demographic target."

 

No other form of local advertising can reach as many people at such a low rater per thousand, wich means you can reach on average over 150,000 people over a week for less than ½ cent per person.

Based on a conservative estimate of 120,000 impressions in a 10-hour day, the CPM rate for mobile outdoor is less than $6.00!     

 -Richard A. Stanley Consulting

Just “who” is Paying Attention?

84% of generation z-ers pay more attention to OOH Advertising than any other types of advertising

AdAge

50% Consumers are 50% more likely to engage with a mobile ad after seeing the same ad from OOH

Outfront Media

Strategy is Key

Utilizing up to four different advertising channels can increase ROI by over 31%

Geopath

Personalization can reduce customer acquisition costs (CAC) by up to 50%, boost revenues by up to 15%, and increase marketing spend efficiency by up to 30%.

contentstack.com

Outcomes That Matter

70% of companies’ state that it’s cheaper to retain an existing customer than attract a new one.

Branding done right not only helps you keep customers, but also turn customers into loyal, raving fans