What is Out-of-Home Advertising?

Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it’s not on your mobile!), then you are most likely looking at some kind of OOH ad.

Exposure

This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach.

Cost Effective

Outdoor Media Association, performed a studied and found that outdoor advertising delivers a high Return of Investment in all categories and the higher the budget spent on outdoor advertising the larger the ROI.

Branding

OOH helps customers recall the product message conveyed in the signage. With its repeated exposure, your target audience develops familiarity with your business every time they pass by your advertisement.

Precision

Outdoor advertising can deliver messages to a specific audience. By designing the ad in a way that reflects the needs and tastes of the people in a specific area, the advertisement can better connect with your target audience.

Why use Out-Of-Home Advertising

Online advertising can be a little frustrating for media buyers. Ad blockers are in widespread use, and those users who don’t use ad blockers are so bombarded with advertising that it’s difficult to stand out. If an ad’s not above the fold on a popular site, its odds of being seen are not the greatest.
 These aren’t worries with out-of-home. Billboards, signs, digital screens, and the rest of the out-of-home family are unskippable. They’re also unblockable, short of holding a hand up in front of your eyes. There’s no fold to be lost beneath and no shortage of visibility. In other words, they’re the ideal vehicle for the big, colourful messages that brands are trying to get out.

Learn more about out of home advertising and how it can help with your campaign.